As a visitor to a Web site clicks on various hyperlinks and travels through a site, each step is recorded by the server. The type of information logged includes:
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IP address or hostname of the visitor
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Time of the action
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Referring page
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Browser and platform types of the visitor
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How much data was transferred
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Each Web page, image, and multimedia file viewed by the visitor
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Each form submitted
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E-commerce transactions
Urchin crunches the server log files then creates detailed online reports. These HTML-based reports can be viewed with any Web browser.